Move from strategy to action, grounded in the people you serve.

Asad is deeply thoughtful, with an eye on equity, inclusion, and impact. His ability to co-design, catalyze teams, synthesize complex information, and share insights would strengthen any effort or organization he joins.

Start with the community first, what they think their needs are, empower them and co-create solutions with them.

The masterclass challenged us to move from designing for people to designing with people — shifting from ‘power over’ communities to ‘power with and within’ them. A timely reminder that meaningful health policy innovation starts by actively listening to lived experience, before rushing to solutions.

Asad is the definition of an effective problem-solver. He leverages his experience in user-centered design, analytics, and facilitation to coach teams toward knocking down barriers and achieving goals. He has a welcoming presence in any room and is a great team-player.

Working alongside Asad was truly a delight. He approached every day with a positive, dedicated, and thoughtful attitude and brought calm and confidence to the project. Even when challenges occurred, he never panicked — he made the hard decisions, had the tense conversations, and led during times it's not fun or glamorous to be a leader.

Asad stepped into a project that was off track and, without fanfare, got it moving again. He navigated a genuinely complicated stakeholder landscape with patience and clarity, and he delivered on timelines most people had written off as impossible. If you're looking for someone who can do rigorous qualitative research and hold the human side of the work at the same time, Asad is the person.